marHOME










	SELL COPY Why pay for professional writing help? One of your hardest tasks is writing content for radio and printed pieces, that encourages visitors to buy your products. It isn't enough to say that you sell the "best spices on the Web" or have the "largest selection of fishing lures anywhere." You have to credibly explain to visitors why they need your product and why they should buy it from you. Use page content to sell the benefits, not the features. So, What's The Difference? Entire books are devoted to answering that question, but let's try to cover it briefly. Features: Characteristics that physically describe your product or service. For a good example, go to an individual product description on a computer or electronics site and read the technical specifications. Benefits: Describes how the product or service will help the customer solve his problem. Tells the customer what she will gain by using the product. Both components are important and should be clearly explained on your Web site -just make sure that you understand which one goes where when you create content.	Good Design should be functional. Save time...get your job done right -- the first time and every time -- with us. Save money...our extensive experience in electronic design and graphic helps us maximize our efficiency...saving you money! See how your marketing dollars can be made more effective with our cost saving ideas -- from the start of the job to the finish. We have in-depth marketing experience for: Real Estate Development Travel & Tourism Consumer Products Consumer Services Business to Business Financial Services Special Events Our agency has worked with many types of businesses, including manufacturers, developers, resorts, innkeepers, realtors, retailers, builders, shopping centers, distributors, insurance agencies, banks, chambers of commerce, organizations, and attractions... perhaps a business just like yours. Helping your business make the right marketing decisions and get the most out of your budget is our business! Let us translate your features into benefits -- creatively The creative process has a major role in the development and implementation of your marketing program, and it is one of our greatest strengths. We can take your projects from initial concept to copywriting to design. At each step, we excel in translating your product features into customer-focused benefits...motivating your target audience to react. ...then we'll create a strong design. For any type of graphic communications you need, we do complete "digital pre-press" production, including: Web Site Creation and Design Logo and Identity Programs Print Advertising (newspaper, magazine, etc.) Collateral Promotional Materials (such as brochures, posters, sales tools, menus, flyers, etc.) Direct Mail (postcards, flyers, promotional packages) Publications (booklets, catalogs, program books, magazines, books) Inhouse Communications (newsletters, forms) Presentation Kits, Packaging, and Point-of-Purchase Displays Signage Designs


	INVESTING IN THE RIGHT PHOTOS People often use the photos they already have, collected from various sources and don’t always show what SHOULD be shown to best display the product or service. Make your sales aid help you to sell when face to face with a prospect. Keep your message simple but good looking and easy to read. Highlight all the benefits and use facts not waffle. It’s worth investing in good photography, with the BEST possible way to illustrate it’s features and benefits – which can also be used in ads, PR, exhibitions, packaging and on your website for years to come. Colour printing is inexpensive and of extremely high quality these days, so don’t be stingy – your brochures should show your company in the best possible light. A half day shoot on site will cost approx. $250 to start, which when amortized over many projects, over many years is peanuts.